Social Media: Where the Magic Happens

Social media content creation is my passion. There is no better feeling than utilizing photo and video to cultivate connection, engagement and growth. Representing people well is always my main goal.

Hattie’s in Jackson, TN

I served as the Hattie’s social media content creator and manager from April of 2023-July 2024. I managed and created content for the Instagram, Tik Tok and Facebook. In the 14 months I worked part-time at Hattie’s, I increased every element of their analytics (follower count, account reach, engagement, views, impressions, and more).

In my first month alone working part time, every element of their analytics increased by at least 40%. For example, Facebook reach increased from 40.3K to 1.8 million, and impressions increased from 272.8K to 2.2 million from April-May. Both Instagram and Tik Tok experienced major growth as well.

Instagram: @hatties_jackson

Chi Omega | Upsilon Chapter

I joined the Upsilon Chapter of Chi Omega at Union University’s Cardinal Cabinet as Social Media Director in 2022, and was the first Social Media Director to be re-elected for a second term. I served the chapter until my second term came to a close in 2024.

I managed all of the social media accounts (Tik Tok, Instagram, and Facebook), coordinated and photographed the Cardinal Cabinet and Executive Board photoshoots, curated a consistent feed across all socials, and produced significant growth on all platforms.

Instagram: @uuchiomega

Lucky Monday

I am the founder and artist behind Lucky Monday, an art and design business. I manages all of their social media platforms each day, creating both photo and video content showcasing the art and custom orders.

I have also collaborated with Pilot Pen USA to create multiple social media campaigns on the Lucky Monday account.

Instagram: @luckymondaystudio

The Found Co

I founded The Found Co in 2016, bringing new life to unique vintage goods and second-hand clothing, as well as creating personal style bundles for over 50 clients in 2024. I opened up a storefront in downtown Jackson, TN in August 2024 at The Nine Oh Six.

I consistently create photo and video content for Instagram and Tik Tok, producing consistent growth and engagement. I manage the flow of all online sales, as well.

Instagram: @thefoundco_